Have you heard about web accessibility?
According to W3.org:
“Web accessibility means that websites, tools, and technologies are designed and developed so that people with disabilities can use them. More specifically, people can:
In fact, an accessible web serves not only people with disabilities but also people with temporary and situational limitations (customisations,e.g. a broken arm or lost glasses; changing abilities due to age; bright sunlight or too noisy environment; slow internet or small screen, etc.).
In describing some of the key features of booking platforms, we have emphasised the user-friendliness of the platforms and their ease of navigation. Most big brands do their best to be accessible and to adapt their website features to users’ needs. Nevertheless, many websites sometimes fail to meet the most important accessibility requirements: good colour contrast, responsive website (adapts to screen size), readable fonts, video subtitles and text alternatives for images, keyboard functionality etc.
Fortunately, as Internet users, we can improve the accessibility of the Internet ourselves through browser settings, customisations, and browser extensions.
Remember, when we talked about how to check the security of a website, we mentioned the URL. It is entered into the browser, a program allowing us to navigate the web. The most popular and widely used browsers are Google Chrome, Mozilla Firefox, Microsoft Edge, Apple Safari and Opera. Sometimes, it is more helpful to customise your computer or mobile platform settings (Windows, macOS, Android and iOS).
A browser extension is a small piece of software that adds custom features to the main browser, such as a dark mode, spell checker, ad blocker and more.
Although the browsers and platforms are different, they all offer similar accessibility features:
If you cannot find some of these features in your browser settings, then you can look up at the platform settings. Another option is to add some extensions to your browser.
Below we offer you some of the extensions or add-ons that can improve the accessibility of a web page:
1. Helperbird
It has a free plan that offers a wide range of tools to customise the webpage to your needs and improve its accessibility:
If you follow this link, you can install this extension to your Chrome browser as well as find a handy video overview of this tool. If you use some other browser, check here for installation.
2. Accessibility – a Powerful Web Assistant (a Chrome extension)
This is a great free tool to add to your browser that will customise navigation to your needs with the following features:
You can download this tool here and then run it from your browser.
3. Ultimate Ad Blocker (Chrome extension, also available for Firefox)
It’s A free tool that allows you to block ads, banners, pop-ups, pre-rolls and other ads on different websites including YouTube.
You can download and install it here.
4. Google translate
Imagine that you navigate some German hotel official website and your native language is not available. Then this free tool will be very helpful as it offers you to see translations while navigating. Just click the translate button in your browser toolbar in order to translate the page you are visiting. Follow this link for downloading Google Translate.
These are just a few extensions that might be useful for a better navigation experience. However, there are much more, you can search for them at the Accessibility Chrome Web Store or App Store.
Dig-Equal
We firmly believe that the internet should be available and accessible to anyone, and are committed to providing a website that is accessible to the widest possible audience, regardless of circumstance and ability.
To fulfill this, we aim to adhere as strictly as possible to the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines 2.1 (WCAG 2.1) at the AA level. These guidelines explain how to make web content accessible to people with a wide array of disabilities. Complying with those guidelines helps us ensure that the website is accessible to all people: blind people, people with motor impairments, visual impairment, cognitive disabilities, and more.
This website utilizes various technologies that are meant to make it as accessible as possible at all times. We utilize an accessibility interface that allows persons with specific disabilities to adjust the website’s UI (user interface) and design it to their personal needs.
Additionally, the website utilizes an AI-based application that runs in the background and optimizes its accessibility level constantly. This application remediates the website’s HTML, adapts Its functionality and behavior for screen-readers used by the blind users, and for keyboard functions used by individuals with motor impairments.
If you’ve found a malfunction or have ideas for improvement, we’ll be happy to hear from you. You can reach out to the website’s operators by using the following email
Our website implements the ARIA attributes (Accessible Rich Internet Applications) technique, alongside various different behavioral changes, to ensure blind users visiting with screen-readers are able to read, comprehend, and enjoy the website’s functions. As soon as a user with a screen-reader enters your site, they immediately receive a prompt to enter the Screen-Reader Profile so they can browse and operate your site effectively. Here’s how our website covers some of the most important screen-reader requirements, alongside console screenshots of code examples:
Screen-reader optimization: we run a background process that learns the website’s components from top to bottom, to ensure ongoing compliance even when updating the website. In this process, we provide screen-readers with meaningful data using the ARIA set of attributes. For example, we provide accurate form labels; descriptions for actionable icons (social media icons, search icons, cart icons, etc.); validation guidance for form inputs; element roles such as buttons, menus, modal dialogues (popups), and others. Additionally, the background process scans all of the website’s images and provides an accurate and meaningful image-object-recognition-based description as an ALT (alternate text) tag for images that are not described. It will also extract texts that are embedded within the image, using an OCR (optical character recognition) technology. To turn on screen-reader adjustments at any time, users need only to press the Alt+1 keyboard combination. Screen-reader users also get automatic announcements to turn the Screen-reader mode on as soon as they enter the website.
These adjustments are compatible with all popular screen readers, including JAWS and NVDA.
Keyboard navigation optimization: The background process also adjusts the website’s HTML, and adds various behaviors using JavaScript code to make the website operable by the keyboard. This includes the ability to navigate the website using the Tab and Shift+Tab keys, operate dropdowns with the arrow keys, close them with Esc, trigger buttons and links using the Enter key, navigate between radio and checkbox elements using the arrow keys, and fill them in with the Spacebar or Enter key.Additionally, keyboard users will find quick-navigation and content-skip menus, available at any time by clicking Alt+1, or as the first elements of the site while navigating with the keyboard. The background process also handles triggered popups by moving the keyboard focus towards them as soon as they appear, and not allow the focus drift outside of it.
Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.
We aim to support the widest array of browsers and assistive technologies as possible, so our users can choose the best fitting tools for them, with as few limitations as possible. Therefore, we have worked very hard to be able to support all major systems that comprise over 95% of the user market share including Google Chrome, Mozilla Firefox, Apple Safari, Opera and Microsoft Edge, JAWS and NVDA (screen readers), both for Windows and for MAC users.
Despite our very best efforts to allow anybody to adjust the website to their needs, there may still be pages or sections that are not fully accessible, are in the process of becoming accessible, or are lacking an adequate technological solution to make them accessible. Still, we are continually improving our accessibility, adding, updating and improving its options and features, and developing and adopting new technologies. All this is meant to reach the optimal level of accessibility, following technological advancements. For any assistance, please reach out to